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2020 Official Press Release


What we believe is LA needs is more of love now more than ever. With the losses of Los Angeles Legends like Nipsey Hussle and Kobe Bryant, we are deeply saddened, but even more inspired to push forward with our vision for the world to get a taste of LA.

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Inglewood always up to good.

Inglewood always up to good.

 Our goal was to organically tap into the City of Champions by doing more than just fine tuning our logo.”

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Spring 2019 Press Release

Spring 2019 Press Release

It feels like yesterday we announced Season 2 of our Black out Hoodie Collection in January. And here we are in Spring ready for our Next Big thing. Let’s rewind a little bit. Last year we introduced a very limited edition I love Inglewood girls and guys in our iconic red and black, and we introduced a new green colorway for the first time at Accelerated Radio with A Plus and Big Homie Quan. It was a smash and created buzz amongst our fans and made a great impression on the city of Inglewood.  I Love LA Girls vision is...

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Chicago Princess turned LA Queen

Chicago Princess turned LA Queen

Introducing the newest member and brand ambassador of #teamilovagirls

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The W stands for Watts Featuring EJ The DJ

The W stands for Watts Featuring EJ The DJ

Meeting EJ The DJ for the first time reminds you as if you met a hard working running back who just finished having a strong football season. Now, he is ready to sign his new contract to make millions and not disappoint his coaches to win the championship. EJ embodies greatness in every facet. He is invigorated with passion, determination, and awareness. As a young father, he extends that same love and integrity to his wife and children that keeps him going. His work schedule isn’t perfect, between dj’ing and late night jobs , he makes sure that education is...

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